Navigating Web Accessibility (UK and USA): Understanding the ADA Tax Credit, Eligibility, and Crucial Conditions

Web accessibility is an important aspect of building an inclusive online environment, ensuring that individuals with disabilities can access and use websites and digital platforms without any barriers. The concept of web accessibility is governed by various regulations, standards, and guidelines, such as the Americans with Disabilities Act (ADA) in the United States and the Equality Act in the United Kingdom. In this blog, we will explore the specifics of web accessibility compliance in both the UK and the USA, with a focus on the ADA Tax Credit, eligibility criteria, and crucial conditions.

Web Accessibility Compliance in the United Kingdom (Equality Act)

What is the Equality Act?

The Equality Act of 2010 is a legislation in the United Kingdom that aims to protect individuals from discrimination, promote equality, and improve accessibility for disabled people. Part of the act addresses web accessibility, requiring public sector bodies and private businesses to make their websites inclusive and accessible to individuals with disabilities.

Accessibility Regulations in the UK

In the UK, the Equality Act is complemented by the Web Content Accessibility Guidelines (WCAG) 2.1, which provide technical specifications for website accessibility. Public sector bodies must reach level AA conformity with WCAG 2.1, while private businesses and non-profit organisations are encouraged to meet the same standards.

Crucial Conditions for Web Accessibility Compliance

Meeting web accessibility compliance in the UK involves adhering to the WCAG 2.1 guidelines, including:

  • Provide text alternatives for all non-text content, such as images and videos.
  • Ensure keyboard accessibility for smooth navigation using only a keyboard.
  • Implement proper heading structure and use semantic HTML to assist screen readers in understanding the content.
  • Make sure forms are accessible and usable for users with disabilities.
  • Avoid using colours as the sole means of conveying information, as it may not be perceivable by individuals with visual impairments.

Consequences of non-compliance in United Kingdom

Under the Equality Act 2010, businesses and organisations that fail to provide accessible online services can be held liable for unlawful discrimination. In such cases, the individual who faced the discrimination can bring a claim before a court. If the court finds in favour of the claimant, it can award compensation for damages, including injury to feelings. Additionally, the court may issue an injunction requiring the defendant to make changes to their website to comply with accessibility standards.

Beyond the potential legal penalties, non-compliant businesses may also face repetitional damage. In today's socially conscious business environment, companies that fail to consider the needs of all users, particularly those with disabilities, may be viewed negatively by the public. This could lead to a loss of customer trust, potential boycotts, or decreased customer engagement.

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Web Accessibility Compliance in the United States (ADA)

What is the ADA?

The Americans with Disabilities Act (ADA) is a comprehensive civil rights law enacted in 1990 to protect individuals with disabilities against discrimination in various aspects of life, including employment, public services, and access to buildings. Under Title III of the ADA, which focuses on public accommodations, websites are included as one of the areas that must be made accessible to individuals with disabilities.

ADA Tax Credit for Small Businesses

To incentivise small businesses to improve web accessibility, the ADA provides a tax credit known as the Disabled Access Credit (DAC). This credit helps cover the costs associated with making a business website accessible to individuals with disabilities.

Eligibility for the ADA Tax Credit

To qualify for the ADA Tax Credit, a business must meet the following criteria:

  • Have annual gross receipts of $1 million or less in the previous year, or have employed 30 or fewer full-time employees during the previous year.
  • Incurred expenses related to making the website accessible, such as obtaining qualified professional services or purchasing necessary equipment

Crucial Conditions for Web Accessibility Compliance

For ADA compliance, websites must adhere to specific conditions, including:

  • Provide alternative text descriptions for images, enabling screen readers to describe visual content.
  • Ensure keyboard accessibility, allowing users to navigate the website using only a keyboard.
  • Provide captions and transcripts for multimedia content, making it accessible to individuals with hearing impairments.
  • Ensure proper colour contrast, making text and important visual elements easily distinguishable for individuals with visual impairments.
  • Avoid the use of flashing or strobing effects, as they can trigger seizures in individuals with certain medical conditions.

Consequences of non-compliance in United States of America

Under Title III of the ADA, any business that is considered a "public accommodation" (including online businesses) and fails to provide accessible services to individuals with disabilities can face litigation. Over the past few years, there has been a surge in lawsuits against companies with inaccessible websites, leading to costly settlements and legal fees.

In fact, the Department of Justice (DOJ) has been known to levy significant fines for ADA non-compliance. While the maximum fine for a first violation is $75,000, subsequent violations can attract a fine of up to $150,000.

On top of these legal consequences, businesses may face a loss of consumer trust and potential harm to their brand image. Just like in the UK, American consumers increasingly expect businesses to demonstrate social responsibility, including accessibility for all users.


Web accessibility isn't just a legal requirement, but a moral and ethical obligation. Compliance with the ADA in the USA and the Equality Act in the UK, along with the respective WCAG guidelines, isn't just about avoiding penalties - it's about recognising the importance of inclusive design and ensuring that everyone, regardless of their abilities, can access and use digital services. By investing in web accessibility, businesses and organisations can provide a more inclusive user experience, potentially attract a wider audience, and demonstrate their commitment to social responsibility.